Thinking Fast and Slow by Daniel Kahneman is a profound synthesis of decades of Nobel Prize winning research on human cognition and decision making. Kahneman introduces two systems of thought: System 1, which is fast, automatic, and intuitive; and System 2, which is slow, deliberate, and effortful. He demonstrates how the interplay between these two systems leads to predictable cognitive biases from overconfidence to the availability heuristic to the planning fallacy that affect everyday judgments in medicine, finance, policy, and personal life. The book is filled with memorable experiments and thought provoking examples, making complex psychological research accessible and entertaining. Essential reading for understanding why we think and decide the way we do.
Non-Fiction
Thinking Fast and Slow
₦6,500.00
Nobel laureate Daniel Kahneman’s masterwork on the two systems that drive human thought fast intuitive thinking and slow rational thinking and the biases that shape our decisions.





